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| Seth Backer Marketing Director seemarketing@umd.edu |
In any organization or company, the use of a poignant and recognizable brand is an essential part to reaching a platform of success. For the past several years, Student Entertainment Events (SEE) had utilized the following slogan, “Entertain the Turtle.” While opinions may vary on the effectiveness of this particular sentence, the slogan itself was never fully utilized on and around campus.
Over this past summer, SEE’s Promotional Team, consisting of the Marketing, Advertising, Communication Systems, and Public Relations Directors, looked to not only rebrand SEE, but also to create and utilize a slogan that could be both durable and flexible. With inspiration from past advisors and SEE Directors, the board officially passed the new and improved slogan: “This is SEE.”
Just as Nike has branded itself with three very simple words, “Just Do It,” SEE plans to use a saying that is easy to remember, and impossible to forget. Think about it this way: freshmen first coming to Maryland or students who may not recognize the many events on this campus often ask SEE Directors and advisors “What is SEE?” Now we can simply answer, “This is SEE.” SEE is Maryland’s student programming board-- the minds behind lectures, comedy shows, concerts, special events, performing arts events, movies and musical arts. SEE is a culmination of teams (Security, Marketing, and Tech) and individuals who work nonstop to bring the University diverse programming. SEE is what you get when you combine heart and passion with the determination to sellout, inspire, and forever impact the collegiate years of Terrapins here in College Park.
So from this point forward, and hopefully for years to come look closely at the t-shirts, posters, and other promotional materials you receive. “This is SEE” is bound to make a positive impact on campus, and I can only hope it will do the same for you. We hope to see you at our events! Go to www.see.umd.edu for more information.
